According to an Influential Executive February 2019 study, 54% of Fortune 500 CEOs have at least some social media presence. Half of the CEOs studied have a LinkedIn profile. Only 14% had a publicly searchable Twitter profile. Less than 1% had an Instagram or YouTube profile. Why Tap into Social Media? Social media has potential to be a broadcast channel and a branding vehicle. Executives active on social media and with appropriate strategic messaging create an image of a mod