August - 2014

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Needs-based Marketing to Improve Job Search

Needs-based Marketing to Improve Job Search

How Needs-based Marketing Techniques Improve Your Job Search Resumes of the 90s, 80s, and long ago were a one-resume-fits-all solution. The resume simply said, “This is who I am, what I have done, and I hope you like me.” That was effective in an environment in which that type of resume was the norm. Employers were accustomed to weeding through non-relevant data to find what they needed. In the modern world, the old-fashioned resumes won’t make the cut. You simply can’t

Re-enter Like a Lion, Not a Lamb

Re-enter Like a Lion, Not a Lamb

Re-enter Like a Lion, Not a Lamb Swing for the fences….shoot for the moon! This is the best advice that I can give anyone re-starting a career after a break. When taking on a new challenge, there is the temptation to take it slow. If the idea of change is scary, you may begin to doubt yourself. When re-entering your career, this is not the time to be timid. Instead re-enter like a lion! On a Break? Perhaps the phrase, career break, is not accurate. Although some take a

Puzzled about Resume File Types?

Puzzled about Resume File Types?

Puzzled about Resume File Types? Do you know the appropriate file type for a resume that you plan to attach to an email message? Which file type should you use when a career website requests that you copy and paste your resume into a text box? It can be confusing. If you use the wrong file type, your resume submission may not be successful. Or, in some cases, your resume content could be jumbled and bullets could turn into a series of letters and symbols. These descript

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