The New Professional Image From Business Casual to the Ultimate Power Look -- How to Tailor Your Appearance for Success in Today's Workplace
Written by Susan Bixler and Nancy Nix-Rice
Published by Adams Media

 
This is an easy to read guide that does not talk down to its audience. It doesn't lump us all together either. Advice is given based on your profile - industry, position and even geographic region.
 
The authors explain the four 'A's: "Appropriate", "Attractive", "Affordable" and "Assured".
 
More and more companies are changing to a business casual workplace. We are seeing even traditional insurance companies adopting the new dress code. Just because your dress code is casual does not mean you have to be casual about your career. If you want to project the right image in this era of business casual, this book will be worth your time.
 
The authors take a look at the entire spectrum from "Baseline Casual," which may be appropriate for a company picnic, to "Executive Casual" which is smart to wear if you have a client visiting.
 
In addition to the guidance for "Traditional Business Dress", "Business Casual Dress" and "Professional Presence," there is a "Resources" section full of practical tips and ideas for clothing care, shopping, business travel and more.
 
The authors address needs of men and women of all ages, shapes, and careers. We recommend this book for recent graduates, individuals re-entering the workplace, and anyone ready to take their appearance to the next level.
 
Copyright © 2000-08 Tamara Dowling